Seminars, Workshops, & Other Events
Feb
16 (Tue) 6:00 pm - 7:55 pm, FREE Seminar How to Turn an Idea Into a Business
in 1 Day
Learn the "secret" tools and strategies to take your ideas for new
products, services or businesses and quickly and inexpensively launch, test
and market them in under 24 hours.
When: Feb 16, 2010 at 6:00 pm - 7:55pm
Where: Broward County Chamber of Commerce (RSVP for address and
directions)
How Much: Free, includes free snacks, refreshments & handouts
Presented By: Startup Business Boot Camp
For More Info & To RSVP: Call 954-741-4111 or RSVP online
at www.StartupBusinessBootCamp.com/freeseminar
Expos & Trade
Shows
Feb
24 (Wed) 6:00 pm-10:00 pm, SOUTH FLORIDA Business-to-Business Trade Show
JUMPSTART YOUR NEW YEAR!!! 80 Consecutive Sold-Out Trade Shows, Over 15,375
Exhibitors, Over 304,000 Attendees, Millions of Dollars in Transacted Business,
Partnerships, Alliances, Contracts, New Customers, New Relationships, New Product
Where: The Miami Free Zone, 2305 NW 107th Avenue, Doral,
FL 33172
Cost: FREE to Public
Presented By: Broward County Chamber of Commerce
For More Info & Table Specials: Call (954)
274-6007 or (754) 234-1018
Articles of Interest
The
12 Fastest Ways to Get Business (Part 2 of 2)
By Mike Husson, CMTT
"The Market is Changing and is doing so rapidly! Time is of
the essence as new technologies and attitudes are rapidly changing the
way we do business...people and companies must act now or they risk losing
everything they have built!" Mike
Husson, CMTT
7. Create an Idea Sheet – The 20 Idea Method
I hate lists. But
if you need new business, you should create a list of at least 20 of the
best ways to get it. This is your road map. Start with a blank sheet of
paper. Write down where to look for new business in a short key word or
one sentence format. Write down the best ways you've made sales in the
past. Write down every idea for getting business you can think of, no matter
how silly. Sorry, turn off the TV and radio when you're doing this. Finally,
write down your best prospects, how you found them, and where you can find
others that are similar. Allow one hour to do this initial writing. Let
it sit for a couple of hours, then go back and add more ideas. Repeat this
entire procedure two times. Finally, prioritize this entire list from best
to worst, and engage.—Take Action!
8. Send a Letter – Send a Thank You Note
Here's my #1 prime business generating
idea. The most effective direct marketing sales tool - and my personal
favorite - is a letter or a thank you note. When I sold real estate I deployed
this idea and WOW! A handwritten note after a meeting or a productive call
is so professional. People won’t forget you! Send just one business letter
a day and as many thank you notes as needed. Simple, isn't it? I guarantee
this will increase your business. If you can send two, so much the better.
Just do it. And if you have a regular business or are fluent on the computer,
make it a personal goal to send 5 business building letters a day - 25
a week - and your business will flourish and grow. Definitely!
Sample Thank
you note: Handwritten in blue ink!
Hi _________, (first names only)
Just
a note of thanks for taking the time to (meet, speak, etc.) today. It’s
always a pleasure to (meet, speak, etc…) with people like you who are open
to possibilities for (whatever the need may be).
I wish you all the best
with (whatever they are looking to accomplish) and if I can help you in
anyway, please feel free to call me at anytime to 954-914-4783.
Again,
______ thank you!
Best regards, Have a wonderful day, All the best, (not
sincerely – seriously!)
Mike (first name only) [Enclose you card and that’s
it!]
NOTE: Important! Follow up 2 days after you send the card to again
personally thank them and by that time they should have received you card!
And BANG!!!
9. Speaking of it - Pick Up the Phone
Geez, I hate making phone calls. But if you want instant action, the phone
is the first place to start. It's a necessity of business and of life.
The phone as a sales tool is a mixed blessing: it's immediate, fast, and
powerful, and it's a much stronger medium for closing sales than a few
sheets of paper. But it's time consuming. And you certainly can't contact
5,000 people a day like you can in a direct mail campaign. Not to mention
call reluctance, and burnout. Still in all, if you need immediate sales,
call everyone you can think of just to say hello. Write a loose script
so you'll have a few interesting things to say leading up to your request
for new business or a referral to someone who may need your service or
products.
Know your outcomes. Do you want an appointment or just to remind
someone of your business? The pecking order for calls is: first call all
your old accounts - these are the most likely candidates for continued
business. Then call your most likely prospects from your best house list.
Then pick up the phone and call to a new prospect list you just bought
or recently complied of likely suspects. Keep all phone calls brief - under
2 minutes - until you smell a sale.
10. Join an Association
Whether you join the Possum Hunter's Club of North Jersey, The American Society
of House Sitters, or the local Lion's Club, mixing with a fraternal bunch
of guys (or ladies) who share the same interests and problems is always
a good move. Ask successful people how they market. Co-op ad space or mailings
with other newcomers. Share ideas. Learn what works and, as importantly,
what doesn't. Learn about your industry from the trade association’s bulletins,
newsletters, and offers that are sent to members.
11. Go to Other Meetings
Need business immediately? What better way to get it than through an in-person
presentation? Only one way to do that: show up. Attend events where you have
a good chance to expose yourself to potential prospects. Everyone likes doing
business with people in their own neighborhood, so try school board meetings,
library meetings, give and attend business presentations of other groups…(Don't
forget to ask me for my e-book on “How to Market Your Product and Services
through Seminars”) it's the best e-book I've ever written, and full of fresh
new ideas. With this one technique and a phone, we would sell out our seminars
for Tony Robbins and Brian Tracy!
For example, I go to different companies
and conduct a free 30 minute mini-workshop to introduce my seminars and when
people see me speak they want to sign up for the larger seminar or they may
want additional in-house training . I doubt anyone in the room said to themselves
that morning and say, “Hmm, I think I'll go to that meeting and sign up for
a seminar.” It happened because I was there. I made a connection with someone
who needs to increase sales and morale like a sales manager. Check the newspapers,
Hoovers.com, Chambers and business journals published close to your home.
Learning how to speak in public is one of the highest paid professions in
the world! Call me: 954-914-4783
12. Get Trade Magazines
And read them. There's usually a column on marketing or getting new business
in each. If the writer is great, get old copies and read his column. You
may even stumble on some of my writing. A subscription to most trade magazines
is yours for the asking; you can subscribe free if you qualify. But a subscription
may take six weeks to start, and we're talking IMMEDIATE help in this article.
You can get a free sample of a magazine rushed to you first class (or priority
mail) by calling the publisher and asking for a media kit (boy, my magazine
publisher friends are going to hate me for saying this!).
A media kit is
an advertising package about their magazine that publishers send to potential
advertisers. It includes their advertising rates, plus all the hype of
why you should spend all your advertising money with them. When publishers
get a call asking for a media kit, it gets sent right out - usually that
same day! Make sure they include two recent copies of the magazine, and
ask if they'll send you any directory issue they may publish. Get the names,
addresses and phone numbers of ALL the trade journals for your specific
industry (find them in Oxbridge Communication's Directory of Magazines,
Burrelle's Media Directory, or Bacon's Magazine Directory) at the library.
When you get the package of advertising material in the media kit, check
out the magazine audit page to find out if the magazine is sent free to
qualified individuals. Never mind the paid subscription cards in the magazines;
if others get it free, you can qualify too.
Brought to you by: Mike Husson Productions: www.mikehusson.com
About Mike:
For the last 26 years Mike Husson has committed himself to the
study of Human Development and Peak Performance. Due in part to his association
with some of America’s leading authorities in the fields of management, sales,
and motivation, people like Anthony Robbins, Brian Tracy, Pat Riley, Les Brown,
Og Mandino, Lou Holtz; athletes like Tennis pro’s Jim Courier and Pete Sampras,
golf pro Ernie Els along with many of America’s top Fortune 500 and 100 companies,
he has made this field a part of his life, along with the understanding of
how it affects results both personally and professionally. Former National
Sales Director for Tony Robbins and Brian Tracy for over 10 years, a real estate
and night-club restaurant entrepreneur.
He has traveled all over the US and
Canada addressing thousands of men and women in several Fortune 100 and 500
companies on leadership and managerial effectiveness, mental toughness, sales,
marketing and personal development and is a Certified Mental Toughness Trainer.
His mission in life is to empower men and women to 'LIVE FULL OUT'…while being
the best they can be! Success and Happiness in life is a journey. Being better
today than we were yesterday is a mission that Mike’s lives and teaches his
audiences and marketing clients.
“Look, our world is changing and doing so
rapidly and if we remain comfortable with the way things are, without question
we will be run over by those who are constantly improving in all aspects of
their lives.”
You can reach Mike with any questions by calling 954-914-4783
or email to: mike@mikehusson.com
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